Singham Again vs Bhool Bhulaiyaa 3: The Troubling Mystery Behind Box Office Figures
On Diwali weekend witnessed cinema clash in the form of two big releases, namely Singham Again and Bhool Bhulaiyaa 3. Both films witnessed a flying start at the box office, generating much excitement among cinema lovers and industry observers. Now that the buzz has somewhat dissipated, there is confusion about how much business these films actually did, and whether such performance levels are sustainable for the coming weeks.
Solid Opening Weekend
The festive season has boosted both films to a huge viewership. While Singham Again opened very well with ₹43.5 crore, Bhool Bhulaiyaa 3 followed closely at ₹35.5 crore. Although the movies were mixed reviews, it still garnered enough noise for both of them. This is how much Diwali holds in pulling audiences to cinemas.
Trade expert Girish Wankhede spoke of the weekend performances, “It’s a mixed reaction for us with respect to the Singham Again and Bhool Bhulaiyaa 3 box office performance.” It had a good opening day but took a turn for the worse on subsequent days. Film industry insiders attempted to weigh in on the long-term prospects of both films.
A Cause for Concern on Sunday Collections
This Sunday, Bhool Bhulaiyaa 3 slipped further down the box office ladder with a huge margin, and Singham Again continued to grow stronger day by day. However, Sunday’s huge drop in both the films’ collections rings alarm bells. Sunday usually is the litmus test for any film, much more so in a scenario like this when Monday holds the key for an appropriate assessment.
As Girish Wankhede noted, “This fall raises a question about the sustainability of these films in the next week, especially with Monday being a crucial day for measuring the long-term viability of a film.” There is no big release until Kanguva on the 14th, so both films do have a window to sustain themselves, but the fall seen on Sunday has left their future uncertain.
The Long-Term Problem
The Diwali weekend may have started on a good note, but the huge fall in collection at the box office seems to be pointing towards the fact that the number will be pretty difficult to maintain. Other trade analyst Raj Bansal has forecasted a possible slide of about 50% on Monday from Sunday’s count, which seems to be normal for most movies. But he said if the fall is less than what is expected, it would lead to serious problems for both the films.
Now, the industry is eagerly awaiting the Monday numbers, as it would likely determine the course for both the films in cinemas. As Wankhede puts it, lack of clarity on real box office number only complicates things for the stakeholders. “The differences in reported numbers from different sources, trade analysts, industry insiders, and even the producers bring confusion and make it impossible to measure the actual performance of these films,” he added.
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Ambiguity in Reporting
In the actual appraisal of the box office performance of Singham Again and Bhool Bhulaiyaa 3, one of the major issues is that proper reporting from different parties involved in the industry is lacking. The vagueness relating to the DCR has led to circulating mostly inflated and misleading figures, non-indicative of the real box office status of the film. This position has a lot of implications on the future prospects of the films, marketing strategies, and audience perceptions.
Film producers need to ensure an authentic, uniform point of origin for drawing such collections. The existing system is hazardous for a movie in every way and is equally threatening to prolong that period at the box office for such films. On the whole, things are worst now when, on these lines, even some flatus or exaggerative values indicated by the distributors further aggravate it since, at all critical decisions, such mismapped information becomes the prime constituent of decisions.
Moving forward
While uncertainty of Singham Again, Bhool Bhulaiyaa 3 collections prevails, it is a must to bring in some clarity and consistency in the reportage. It needs the industry to rectify those errors so the clear information that reaches stakeholders would make it well in the future times. All eyes are on the Monday box office figures and that will indicate how these films might do in theatres in the long run.
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