Pushpa 2 Box Office: ‘Pushpa Day’ Sparks Unstoppable Craze, Gaiety Galaxy Goes All-In

The most eagerly awaited Indian film of 2024, Pushpa 2: The Rule, starring pan-India superstar Allu Arjun, is all set for release on December 5, 2024. With Sukumar at the director’s chair, the sequel of the 2021 blockbuster Pushpa: The Rise has created excitement waves across the country. Advance bookings, launched on Saturday morning, have already attained landmarks; the Hindi version was selling about 90,000 tickets by Sunday afternoon in top national chains like PVRInox and Cinepolis.

Pushpa Day in the Whole Country

This includes a “Pushpa Day,” to be spearheaded by the producers and distributors challenging the exhibitors nationwide to show all shows on the release date of Pushpa 2. In this gutsy push, as many as 80 percent of total screens will be for the film only.

According to a source close to the project, “This is an attempt to make the movie experience festival-like, so that every possible audience gets to see Pushpa 2 on the big screen. The single-screen theaters and smaller chains in North India have totally bought into the idea, while talks are still on with the larger national chains and South Indian exhibitors.”.

The single-screen theater in Mumbai, Gaiety Galaxy, has taken the headlines by reserving all six of its screens exclusively for Pushpa 2. This move reflects the unprecedented buzz surrounding the film. “The response to advance bookings has been phenomenal, and Gaiety Galaxy’s decision reflects the collective excitement. Theaters nationwide are expected to follow suit in the coming days,” the source added.

In a way, because of the buzz that there’s going to be an all-win situation for Pushpa 2, pushbacks might be seen on a lesser show time or may not even appear. Pushpa Day movement seems all this while an act of devotion from an audience to franchise success.

One for the Books: Unbridled Hype and a Pre-Sales Frenzy

Allu Arjun has become a household name in all of India by the cultural craze that has surrounded the franchise, the advance ticket sales for Pushpa 2, and even the National Award for Best Actor recently won by him for Pushpa: The Rise. Cult is the film dialogue “Thaggede Le” by Allu Arjun playing Pushpa Raj.

Using the festive feel that Pushpa Day and the marketing strategy have created, the producers are pretty sure Pushpa 2 will smash box office records. “The Pushpa Day idea is just the beginning. Once the final approvals come, expect a wave of campaigns amplifying the celebration,” shared an insider.

The action thriller, Pushpa: The Rule, continues telling the story of the gripping Pushpa Raj as he keeps on fighting to expand his empire by facing new enemies. The film will once again have that perfect combination of action, drama, and unforgettable music composed by none other than Devi Sri Prasad for the film.

What makes Pushpa 2 Special?

Pan-India Appeal: Pushpa 2 is perhaps one of the most eagerly anticipated pan-India films, since it transcends the boundaries of a region.

Record-breaking Pre-sales: Ticket sales already stand at 90,000 in key chains and are on track to open with a history to be written.

Novelty in Marketing: Concepts such as Pushpa Day reflect the efforts of the team for a release that would make an event.

• Fan Craze: The film’s lead, Allu Arjun, has cultivated a massive fanbase, ensuring packed theaters nationwide.
  As the countdown to December 5 ticks by, euphoria around Pushpa 2: The Rule builds and builds up for a historical box office opening. It is much more than a film release; it is an all-India celebration of cinema, starting from its innovative Pushpa Day initiative to the unwavering support of iconic theatres like Gaiety Galaxy.

It is going to be a landmark moment for Indian cinema in the year 2024, releasing on such a large scale and building unprecedented buzz around Pushpa 2. Be it the infectious energy of Pushpa Raj or the allure of an exciting storyline, Pushpa 2: The Rule is all set to rule the box office and imprint itself into Indian film history.

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